About Alf

Alf Nucifora is a speaker who believes that great speeches expand the listener's mind, challenge beliefs and demand them to embrace the notion of change... in attitude, behavior and performance.

A native of Brisbane, Australia, Alf graduated from the University of Queensland with a B.A. Degree. He furthered his formal education in the United States, attending the Harvard Business School, where he earned an M.B.A. Degree.

Alf entered the advertising and marketing business on the corporate side working for two Fortune 500 companies, first in Australia and then in the United States. He then made the move to the advertising business and later advanced into agency management. Currently, he serves as principal of a marketing consulting firm, having “retired” from the responsibilities as Chairman of the Southeast office of a $310 million advertising agency in 1990.

He is also the Chairman and Founder of the Luxury Marketing Council chapters in San Francisco and Orange County, California. The Luxury Marketing Council is a global organization representing 600 of the world’s leading consumer luxury brands.

Alf, who is an avid spokesperson for the continued growth and success of the marketing communications industry, gives 50+ speeches and seminars a year dedicated to sales, marketing and communications to Fortune 500 companies, organizations and associations across the country and abroad. He is also a nationally-syndicated marketing columnist whose articles appear in business publications throughout the U.S.

Present Business Affiliations

• Chairman, Nucifora Consulting Group (a strategic marketing consultancy), Atlanta
• Chairman and Founder, The Luxury Marketing Council, San Francisco & Orange County Chapters
• Marketing Columnist, syndicated in 40+ business publications across the U.S.
• Board Director, various privately held companies

Civic and Industry Affiliations, Awards, Honors

• Board Director, Create Your Dreams
• Chairman, Marketing Committee, Georgia Hospitality & Travel Association
• Director, Midtown Alliance (formerly Midtown Business Association)
• Adjunct Instructor, Emory University, Goizueta Business School
• Executive Board, MIT Enterprise Forum (Atlanta)
• Chairman, Atlanta Convention & Visitors Bureau, 2000-2001
• Chairman, Marketing Committee, Atlanta Convention & Visitors Bureau, 1994 to 1997
• Chairman, The 1999 Group for the Marketing of the City of Atlanta
• Member, City of Atlanta Vendor Review Board
• Attaché, Australian Olympic Committee, 1996 Olympic Games, Atlanta
• President, Midtown Alliance (formerly Midtown Business Association), 1994
• Board of Directors, Harvard Business School Club of Atlanta, 1992 - 1994
• Board of Directors, AID Atlanta, 1992- 1994
• President, American Marketing Association, Atlanta Chapter, 1993 - 1994
• President, Atlanta Advertising Federation, 1990 - 1991
• Board of Directors, Atlanta Advertising Federation, 1986 - 1992
• Chairman, Atlanta Governing Council of the American Association of Advertising Agencies (AAAA), 1989 - 1990
• Board of Directors, Atlanta Public Broadcasting System (PBS), 1992 - 1995
• Advisory Panel Member, Georgia State Government Office of Consumer Affairs Advertising, 1991 - 1992
• Atlanta Advertising Federation Silver Medal Award Recipient for Distinguished Service, 1992
• American Advertising Federation (AAF) President of the Year / Club of the Year, 1991
• Best Marketing Director, Atlanta Business Chronicle, six consecutive years
• Honored as one of Georgia Trend's "100 Most Powerful and Influential People in Georgia," 1995, 1996" Foundation Governor, The Vinings Club, Atlanta
• Guest Lecturer, Emory University / University of Georgia / Georgia State University / Kennesaw State University
• Mentor, Georgia 100 Program

Previous Business Affiliations

• Former Radio talk show host, NewsTalk 750 WSB Atlanta and creator and host of Power Lunch, a daily business talk program heard on WQXI AM 790 Atlanta
• Chairman, Earle Palmer Brown / Southeast (ad agency), Atlanta — November 1989 to April 1990
• President & General Manager, Earle Palmer Brown / Southeast, Atlanta — August 1988 to November 1989
• President & General Manager, Fahlgren & Swink (ad agency), Atlanta — September 1984 to June 1988
• President, Nucifora & Associates (ad agency), Atlanta — September 1982 to September 1984
• Senior Vice President, McDonald & Little (ad agency), Atlanta — November 1976 to September 1982
• Product Manager, International Playtex, Inc., New York — July 1975 to October 1976
• Marketing Director, Coca-Cola Bottlers, Brisbane, Australia — 1968 to 1972

Alf Nucifora…Who Is He?

• Chairman of Nucifora Consulting Group, specializing in strategic planning and marketing services consultation.
• Chairman and Founder, The Luxury Marketing Council, San Francisco and Orange County Chapters
• Marketing Columnist, syndicated in business publications across the country.
• Past Chairman, Atlanta Convention & Visitors Bureau.
• Past President of the American Marketing Association (Atlanta Chapter) and the Atlanta Advertising Federation.
• Former Chairman of the Atlanta Council of the American Association of Advertising Agencies (AAAA).
• Former Chairman of the Southeast division of a $310 million advertising agency network.
• Spent five years studying law in Australia.
• Spent four years working with Coca-Cola Bottlers in Brisbane, Australia as Marketing Manager.
• Came to the United States in 1973 and obtained an MBA at the Harvard Business School.
• Gives 50+ speeches and seminars annually to corporations and trade associations throughout the United States and abroad.

And now for something personal...

Alf and his wife, Debbie, live in Sausalito, California. His personal interests include leisure travel, U.S. politics and dogs (tries to attend The Westminster Dog Show whenever he can). Alf is a voracious reader.

If he were not in his current profession, Alf would be a fighter pilot, dog breeder, movie producer, animal shelter manager, national talk radio host and hardware store owner... just for starters.