Speeches & Seminars

Alf's Speech Topics Who Alf Has Addressed Contact Alf for more information HEAR ALF! Select: » MP3 | » REALAUDIO

Nothing focuses the mind like an economic downturn. All of a sudden we are forced to focus our attention on the basics... keeping our existing customers happy, growing the business, increasing revenue and profitability while reducing overhead and expense. This is the time when marketing shines and there is no one better at training your sales and marketing people or reminding your customers about the value that you provide than Alf Nucifora. He has spoken to more than 500 companies and associations around the world on these very subjects and he is available to do it for you.

Want to know more about the various speech, seminar and facilitation programs that Alf delivers? Sample Alf in Action with the video and audio clips and use the menu below to discover why you should Get Alf in 2007! Contact Alf for more information.

Alf's Speech Topics

The following is a comprehensive list of speeches that Alf Nucifora delivers. Speeches will be customized upon request to fit the specific needs of your organization. If you would like Alf to develop a speech on a particular topic not included here, he will be happy to do so.

1. Marketing to the Luxury Consumer … Who they are and how to do it
   
   
2. Mind Candy… the best of all the crazy and hilarious “stuff” that is floating around the Internet — Comprising videos, commercials, unusual photo galleries, games, jokes and more. 
   
   
3. Passion And The Big Picture — As service quality continues to decline, service mediocrity maintains its beachhead on the shores of American business. In this lively address, Alf Nucifora views the service experience through the eyes of a jaded consumer, discusses the decline in service quality, illustrates the need for a renewed sense of excellence and reveals the tactics for achieving that excellence.
   
   
4. Promoting And Marketing Your Firm — A master of the art of promoting business, Alf's successful strategies and tactics will transform the way you do business. Among the topics: Critical tips for promoting your firm; PR for effective self-promotion; and a long-term new business solicitation plan.
   
   
5. The New Business Rat Race ... How To Cross The Finish Line First — The key to business growth is being consistently successful in today's highly competitive new business rat race. You can cross the finish line first. What are the secrets to winning new clients? Get solid tips on business development strategies. Learn how to read the client's business and personality, how to develop the essential elements of effective selling and how to set your company and your product apart from the pack.
   
   
6. Profiling the New Leader — As we enter the new millennium, the need for vision and leadership becomes a necessity, in business, politics, family and life itself. But the traditional leadership paradigm has changed from the hierarchical autocrat, to the consensus team-builder, to the rare new leader of 2000 and beyond who understands the continually shifting and volatile needs, desires, fears and aspirations of the 21st century worker and citizen. Alf explains the new leadership paradigm, tells you what the "new" leader looks like and how he/she will inspire a following.
   
   
7. The Art and Profitable Rewards of Relationship Selling — In today's battle for consumer loyalty, it isn't enough to simply build your brand. Alf Nucifora is one of the nation's leading experts on personal marketing and sales techniques. Let him show you how to nurture a profitable and long-standing relationship with your customers and build the kind of sustaining alliances that will help turn a profit.
   
   
8. The Art of Imagineering — This address puts the concept of Imagineering to work. Imagineering is the blending of creative imagination with technical know-how. It melds curiosity, collaboration, ideation and dreaming to produce creative thinking and big ideas but provides the platform to bring those ideas down to earth. It combines imagination (right brain) with engineering (left brain). Alf Nucifora discusses the history of Imagineering as first formulated and implemented by the Walt Disney organization in the development of its theme parks and shows by visual example why the Imagineering process has been so vital to Disney's success.
   
   
9. Mr. Nucifora ... You're Having A Heart Attack! — Personal crisis and how to cope with it as told from firsthand experience. Learn how a CEO who is always on the go, has learned to cut back on the stress without having to cut back on the man-hours.
   
   
10. Can A Woman Make It To The Top In Corporate America? — The last word on breaking through the glass ceiling as seen from a supportive male point of view. Valuable information, tips and psychological insights on how to deal with this everyday problem that is endemic in today's male dominated, corporate environment.
    
    
11. Time to Make a Change...A Manager's Guide to Implementing Change Successfully — Competitive organizations of the millennium face change at every turn. Corporate restructuring, TQM processes and new technologies are a few of the forces that challenge today's managers to make swift adjustments, without disrupting the normal business flow. Alf Nucifora, recognized for his ability to facilitate change and inspire action, discusses the factors that separate the winners from losers. Learn what will happen if change is not managed properly, what three primary roles must be assigned before change can be attempted, and why the people who make up your organization are the keys to implementing change successfully.
    
    
12. Characteristics Of A Well-Run Account ... From An Account Executive's Point Of View — All the tricks of the trade and much more in terms of managing a client's business. Learn how to sell your clients what they need rather than simply what they want. Valuable tips on how to be a partner to your clients and not just a vendor. Win your client's confidence and help nurture a profitable and long-standing client/provider relationship.
    
    
13. How To Get Your Ad/PR Agency To Work For You — Clients, here's an all-encompassing guide to nurturing a solid, long-term relationship with your agency that can be a key factor in the success of your business. Much like a marriage, the relationship that develops between you and your agency will be dictated to a great extent by the chemistry that develops between both parties. Is your ad agency equipped to grow and expand with your business? How can you be assured your agency will react quickly to your needs? Alf Nucifora provides a road map that you will refer to time and again, offering proven programs and thought-provoking tips to help get the most from your agency. Presented by a seasoned ad professional who has worked on both the agency and client sides, and has the scars to prove it.
    

Who Has Alf Addressed?

Alf Nucifora has given speeches and conducted training seminars (1,000+) for more than 400 companies, associations and organizations, including the following: